Case study
CapsLock
A conversion-focused launch site for a tech-enabled fundraising partner to investment firms.
- Client
- CapsLock
- Industry
- Financial services, fundraising
- Services
- Illustration, web design, development
- Website
- gocapslock.com
Before and after
Use the left and right arrow keys, Home or End to move the divider between the before and after site.
The challenge
CapsLock launched in 2025 to help fund managers raise capital, using its own software and AI automation. It had only an “under construction” page and needed to stand apart from traditional placement agents from day one.
What we did
Strategy
Led with what makes CapsLock different: its proprietary tools and automation.
Design
A set of custom illustrations that explain the fundraising process visually.
Build
A Webflow launch site built to turn visits into conversations.
Key features
01
Custom illustrations
Visual explanations of strategy, outreach and due diligence.
02
Tools spotlight
CRM, data-room tracking and AI-assisted diligence shown up front.
03
Get-in-touch path
Clear calls to action for fund managers.
The results
CapsLock went from a placeholder to a complete launch site that explains a new kind of placement agent at a glance.
